Since 1922, 71 wrongful convictions have been documented in Australia, underscoring the need for systemic justice reform. The Bridge of Hope Innocence Initiative (BOHII) is dedicated to investigating these cases and campaigning for systemic change.
BACKGROUND
BOHII is an award-winning joint initiative between The Bridge of Hope Foundation and RMIT University. With the growing global innocence movement, BOHII needed an identity to establish itself within the global social justice community and communicate its important work.
APPROACH
We developed a bold and accessible brand identity and communication system designed to amplify BOHII’s mission and extend its reach beyond legal and academic circles. By simplifying complex justice issues without jargon, the brand enables the community to engage with wrongful conviction cases and advocate for reform. Our strategic messaging and visual storytelling highlight BOHII’s dedication and urgency, building trust and positioning the initiative as the leading voice in Australia’s innocence movement.
IMPACT
The identity propelled BOHII’s growth and raised its profile nationwide. Coinciding with ABC’s Exposed series investigating the prolific Keli Lane case, the brand positioned BOHII among leading international innocence organisations and secured representation in Australian parliament, establishing it as a recognised force for justice reform.
“We had the pleasure of working with MEK to develop our brand identity and were incredibly impressed with their work. Their attention to detail, creative thinking, and expertise was evident throughout the process, resulting in a design solution that exceeded our expectations. The identity they created is not only unique and eye-catching, but also instantly recognisable to the broader social justice community, making it a powerful asset in building awareness and support for our mission.”
MONIQUE MOFFA, ASSOCIATE