With only 17% of leadership roles in communications held by marginalised groups, inequality remains entrenched. Mavens is on a mission to dismantle systemic barriers and bring diverse voices to the forefront.
BACKGROUND
After five years as a print and digital media platform, Mavens engaged MEK to lead a complete rebrand that would mobilise audiences from passive observers to engaged participants—moving them from the sideline to the frontline.
Our strategy centred on ‘punk meets prestige’—merging rebellious punk spirit with refined editorial elegance. This duality informed every design decision: sophisticated fashion magazine art direction with dynamic accents, authoritative typography with unconventional proportions, and classic layouts with contemporary elements.
Distinct 'M' letterforms represent diverse marginalised voices with different identities and experiences, creating a flexible system that challenges typographic uniformity and embraces individuality.
IMPACTThe rebrand transformed Mavens from a content platform into a movement. By aligning brand with mission it now communicates with greater purpose and authority. This has strengthened connections with underrepresented communities and industry stakeholders, positioning Mavens from advocating for change to actively creating it.
The rebrand transformed Mavens from a content platform into a movement. By aligning brand with mission it now communicates with greater purpose and authority. This has strengthened connections with underrepresented communities and industry stakeholders, positioning Mavens from advocating for change to actively creating it.
“Working with MEK was transformative. They didn’t just create a brand, they helped shape a movement. Their strategic and intuitive approach translated our vision into something more powerful than we could imagine, providing both a roadmap and launchpad for real impact. From day one they made our mission their own, bringing an extraordinary depth of understanding and care that made their collaborative process seamless and deeply meaningful. The final result stays true to our story while elevating our message, giving us the clarity and confidence to push our mission forward. MEK helped us build something that truly matters.”
LEAH MORRIS, FOUNDER
“We knew from the start that evolving Mavens from a magazine and content platform into a movement for equality would mark a powerful shift from simply raising awareness to actively creating change. What started as a space to share stories and ideas has grown into a dynamic force, uniting voices and building a community to challenge the status quo to advance its mission. By shifting focus from conversation to action, Mavens is now positioned to shape a future where equality is the new norm.”
PRESS
UN SDGs